Ospiro spends a great deal of resources on creating thoughtful and effective marketing. On this page, you can find a large library of resources that the company has used to form and promote its brand. All marketing materials on this page, unless otherwise noted, are considered to be trademarks of Ospiro and should only be used in reference to Ospiro Enterprises’ brand.
YouTube
Ospiro Enterprises uses YouTube videos to reach its audience. Every officially-sanctioned Ospiro video is displayed below.
Logos
All Ospiro logos follow a similar vein. The solid circle in the logo is the “sun.” The arrowhead-shaped quadrilateral is the “bird.” The wordmark is the word “Ospiro,” typically spelled in bold, capital letters. The motto is the phrase “Inspiring the Aspiring,” typically spelled in title case.
Unless otherwise noted, the negative space of images is transparent. If the Ospiro sun is centered within an image, that information is noted; otherwise, no deliberate centering scheme should be assumed.
Fourth generation (current)
The fourth generation of logos offered only moderate changes over the third generation. The design of the Ospiro sun and bird did not change, though all images were changed such that the center of the image was also the center of the Ospiro sun. Additionally, no words appear in any fourth-generation Ospiro logo. This change was instituted because many believed that the name of the company was simply “Spiro.” The preferred font for writing the word “Ospiro” is still Montserrat bold.
Third generation
The third generation of logo maintained the principles behind the second generation logo, but greatly improved their execution from the second generation. The placement and shape of the Ospiro bird was slightly altered, with its size being increased. The font was changed to Montserrat and the variety and quality of images improved.
Second generation
The second generation of logos saw the greatest improvements over the last generation. The bird was simplified into the shape of a quadrilateral, and more transparent options were made available. The second generation of logos was the first to be designed with vector graphics (only raster graphics are provided, however).
First generation
The first generation of logos did not last long and was not extensively used. It offered no logos with the Ospiro motto. There are no transparent or white logos from this generation.
Jingles
All Ospiro jingle have involved heavy use of the D7sus and D major chords. Every jingle shares this common structure because Ospiro was originally named “DAC, Inc.” The musical notes D, A, and C form the D7sus chord. Many Ospiro jingles have had a “tag” at the end (F F♯ D) which adds an extra tension-resolution cycle.
Fourth generation (current)
Third generation
Second generation
First generation
Videos
Ospiro does not make a large number of advertisements. When it has, a generation-appropriate logo and jingle were featured in the video.
Second generation
The ad from the second generation is Ospiro’s best known work by far. The ad consists mainly of various clips of stock footage accompanied by words and phrases which describe the company as the 30 second second-generation Ospiro jingle plays in the background. When the tension of the suspended chord is relieved by the high D, an image of the sun slowly gives way to an image of the Ospiro sun in the same location. The Ospiro sun moves to the side where is is then accompanied by the rest of the Ospiro wordmark. The company’s motto, “Inspiring the Aspiring”, appears word by word with musical cues, followed by the appearance of a statement encouraging viewers to visit the Ospiro website to see “just what we’ve got.”
The ad received mixed reviews. Several criticized the ad of being completely meaningless and just being sprinkled with corporate buzzwords. One such critic even went so far as to parody the video. Others, including the official mouth of Ospiro’s main competitor, approved of the ad.
First generation
First-generation ads feature a ball bouncing to the Ospiro jingle followed by the logo.